The Influence Of Customer Satisfaction And Customer Trust On Product Purchase At CV. Mega Kreasi Spunindo

Abstract

This study aims to investigate the influence of customer satisfaction and customer trust on product purchasing at CV. Mega Kreasi Spunindo. The research method employed is a survey, with data collected through questionnaires. The sample consists of customers who have previously made purchases from CV. Mega Kreasi Spunindo. Data analysis was conducted using regression techniques to evaluate the relationships between customer satisfaction, customer trust, and product purchasing behavior. The findings indicate that customer satisfaction has a positive and significant effect on product purchasing. Furthermore, customer trust is also shown to have a positive and significant influence on product purchasing. These results highlight the importance of understanding and enhancing customer satisfaction, as well as building customer trust, as strategic approaches to increase product purchases at CV. Mega Kreasi Spunindo. The managerial implications of this research include the development of marketing strategies that emphasize improving customer satisfaction and reinforcing customer trust in order to enhance the company's sales performance.