THE EFFECT OF THE RAINY SEASON ON THE INCOME OF UMKM ICE BOBA IN MEDAN CITY

Abstract

Income is a benchmark in the welfare of society, therefore UMKM play an important role in economic growth. Many of the UMKM in Indonesia have helped the Indonesian economy which indirectly has a positive impact so that it can create jobs for people who need work. This study aims to determine the effect of the rainy season on ice boba UMKM. This research was conducted in mid-December-early January 2023 in Medan City with seven respondents as informants. The method used is a qualitative method, the data used is primary data obtained from the results of observations and interviews directly to the UMKM actors. The data collection technique uses observation techniques and direct interviews with UMKM actors with questions that have been prepared in advance related to the problem to be studied. The results showed that the rainy season had a negative effect on the income of ice boba UMKM players, so that sales turnover decreased during the rainy season