ANALYSIS OF FINTECH DEVELOPMENT AMONG THE PUBLICMEDAN CITY

Abstract

The purpose of the study is to evaluate the progress of financial technology (Fintech) in North Sumatra and review how the public views the current development of fintech. This research uses a descriptive method with the use of primary and secondary data about fintech. Based on these data, the analysis results were obtained from questionnaires and interviews. The research subjects were residents of Medan City. The results of this study indicate that financial transactions are more often done in cash than non-cash, with 77% of people in Medan City more often making transactions in cash than through fintech transactions. When viewed from many perspectives, fintech users are dominated by people such as students and workers. In addition, parents or the elderly consider that transactions through fintech are not safe, and they are used to making cash transactions through conventional banks. In addition, they also stated that they did not understand how fintech transactions were carried out, so they were still hesitant in use fintech as an alternative transaction.