THE ROLE OF FAMER GROUPS IN INCREASING THE PRODUCTIVITY OF RICE FARMING BUSINESSES IN BARU VILLAGE

Abstract

This study aims to analyze the role of farmer groups in improving the productivity of rice farming in Desa Baru, Batang Kuis Subdistrict, Deli Serdang Regency. The research employs a descriptive method with a quantitative approach. Data were collected through observation, interviews, and questionnaires involving 40 respondents selected randomly from active farmer group members. The results show that farmer groups play significant role as learning classes, collaboration platforms, and production units, with index scores of 81%, 70%, and 73% respectively. Chi-Square analysis indicates a significant relationship between the role of farmer groups and rice farming productivity , with an average yield of 5.74 tons/ha, categorized as moderate. Optimizing the role of farmer groups can serve as the best way to enhance agricultural productivity.